In simpler times, your handshake and your word were your brand. Today, crafting your brand is a new opportunity in the digital era. It’s no longer just about a handshake and a guarantee; the potential of a brand that resonates with your audience today is limitless.
Uncovering Your Unique Strengths
Running a business can be both rewarding and frustrating, often at the same time. As business owners and partners in multiple companies, we can relate.
Be Creative
Originality always costs more than imitation. Your type of business likely already exists, but that’s where creativity comes in. Crafting a compelling narrative is one way to stand out. This draws potential clients into your business. People use their cell phones and computers daily—on average, over 5 hours daily. Let’s give them something to share and talk about.
Years ago, GoDaddy mastered the creative angle with Danica Patrick. Few knew about GoDaddy before that commercial, but afterward, everyone did. Not all businesses have a budget for such high-profile creativity, but with the right talent behind your business, it can feel like magic!
Mastering Nonverbal Communication
Marketing isn’t just about words. Images, videos, and website design can convey a powerful message, showcasing your brand. I once caught my husband watching a YouTube video on how to fix a ceiling fan. The most surprising part? Over 4,000 people had ordered the same part he was buying in the last 60 days. That one video was a genius communication tool.
First Impressions Matter
In the digital age, first impressions matter more than ever. As you grow your business, consider how many potential clients you can reach digitally versus in person daily. Business owners often need to pay more attention to the importance of their online presence. As a consumer, it takes just seconds for me to decide whether to engage with a business or move on.
Our clients’ biggest question is, “How much did that cost you?” If a new client’s lifetime value is worth $8,000, was it worth having just anyone digitally put together your first impression?
We’d love to hear your business story. We work with a team of experts to create that lasting impression so you can do what you do best.
